Instagram is currently one of the most important social media in the world. It even surpassed Twitter in popularity a bit over a year ago. Instagram has become a driving force in social marketing. Many rising stars started out by creating a profile and making it more popular over time. Of course, not everybody can shine, but those who manage to do it get seen by thousands, sometimes millions of people. With over 700 million registered users, Instagram is only surpassed by Facebook itself. Now that Mark Zuckerberg owns both platforms, you can expect great things. You can already see the changes Instagram underwent – it now has stories and is completely integrated with Facebook. Nowadays, you can find lots of case studies showing the strengths of the platform. But let’s get onto the part of why is Instagram good for your business.
Instagram users can now register business accounts. This is a huge plus for marketing agencies and solo businesses. You can also convert your personal account to a business account – it helps people contact you by adding a Contact button, phone number, e-mail address, directions and other goodies. But the real treat comes from the business advertising options. For one, the Facebook ads can be shown on both platforms. You can choose to only market on Instagram, or mix and match with its bigger brother. If your advertisements are focused on images and videos, you will have better success on Instagram than on Facebook. This has been proven over time and data rarely lies. The sponsored posts on Instagram mesh seamlessly with the regular posts. The same goes for the sponsored stories. The amazing thing here is that they feel completely organic! This is an extremely important aspect of marketing. Data shows that Instagram ads are gathering about four times more likes than the same ads on Facebook. The good news? The price of the advertisement is the same. The overall impression numbers are the same, but the conversion rate is way higher. This is one of the best ways to gather new views, likes and followers. If you need a boost we can definitely help you – check out our Instagram packages. Pick the one you like and be well on your way to greatness!
How to Get the Most Out of Instagram?
Instagram offers many tools to all users. They are suitable both for personal use and business marketing. Most of them already exist within other platforms and are nothing new, but are essential for any successful campaign. Let’s take a quick look at what they are.
- The hashtag. It’s definitely not new, but it’s absolutely needed if you want your content to be discovered by more people. Hashtag are essentially tags you can assign to your content. Let’s say that, for example, you run a search for #cats in the box. You will get millions of cat images. If you search for #lamp or #lamppost you will get quite a bit of lamp images. Hashtags are an amazing way to make your videos seen by more people who are not following you.
- Expanding videos. Instagram started out by allowing 15-second long videos. However, this was not enough for a lot of users, so they changed it. Nowadays, your videos can be as long as a minute. The new-ish features allow you to add filters, disable sound and choose a thumbnail image. You will love this if you are focused on video content and marketing. You can also directly share more content by recording with your phone! A quick livestream will stay on your wall and will be seen by even more people.
- Snap this. Snapchat was a big hit just a few years ago and it’s still being used by millions of people. The platform invented the “stories” and they became extremely popular. Now, you can add stories to your Facebook and Instagram accounts. Stories is essentially a small section of the interface where you can see recently uploaded photos or videos by users you follow. Instagram takes this to another level for marketing. You can have sponsored stories which are shown to people within the interests you chose for your content. The transition is seamless and the content looks amazingly organic. This is one of the best ways to entice more people to check out your website or follow your own profile. Instagram Stories allow you to add pictures and videos that will not show on your profile dashboard. Also, as per the other platforms, stories disappear after 24 hours. It’s important to note that you can add a number of pictures or videos to your stories on the same day. This means that you can make something like a slideshow with related images, letting you craft an excellent story. There is only one downside to this – followers won’t be able to comment or like your Instagram story.
- Instagram now allows you to draw and doodle on your content. This is amazing for more humorous images, or if you simply want to add a personal touch. Of course, you want to be professional. The business environment doesn’t tolerate fooling around too much. A bit is fine, though – everybody loves a good laugh.
These are the main reasons Instagram is so good for business. As you probably already know, it’s tough to get noticed in the social media world. It’s even tougher if you are competing in a saturated niche. However, getting famous from ground zero is not an impossible task. We have prepared several Instagram packages which can help you get noticed. You can pick the ones that suit you from the start, or you can try out our free trial to see how our service works. thebuzzoid offers a great shortcut to success. All you have to do is focus on creating amazing and engageing content – images or videos. The rest is easier than ever! And of course, get yourself familiar with Instagram’s features. Applying them to your marketing plans can dramatically increase your exposure.